The competitive environment in the world of web search rankings has got many website owners pull their hair in despair as what constitutes a good SEO strategy. Meanwhile those who have figured out the stuff inside keep climbing the website ranking ladder.
In 2013, when Google came down heavy on websites that depended on cross posting their links rather than generating an organic interest, shook the SEO world. However, it is only fair that one should promote his website while playing along the rules.
Since SEO is not a level playing field for all, with big corporations being given priority in all search engine algorithms due to their financial muscle, you need to take the smart route.